Data Cleansing and Repair
Bassette spends a lot of time with your data because top notch information will significantly improve your campaign results.
Data Cleansing: Databases can stop performing well because of poor data hygiene. If you currently mail using an in-house database, every mailing you do generates "exhaust data" -- valuable data for ongoing list maintenance that usually evaporates without being used. If you don't correct your list after every mailing, your list probably has a high percentage of undeliverable recipients. This is a major reason for poor response rates.
Bassette can calculate your current percentage of undeliverable recipients and get your list performing again. Cleaner lists will increase your response rates . . . every time.
Data Repair: Sometimes data doesn't "go bad" -- it starts out that way. In this case the only solution is to fix the data or to discard it if it's beyond repair. Repaired lists will increase your response rates . . . every time.
The U.S. Postal Service is the single largest recycler of post-consumer paper in the United States. Their source of paper is undeliverable mail. It represents a huge loss of opportunity for the mailer. With proper cleansing and repair, more of your mail reaches its target, response rates go up -- and the U.S. Postal Service recycles less of your mail.