Profiling and Data Acquisition
Profiling: Through profiling, Bassette finds new prospects who closely match the characteristics of your best clients. Better profiling will increase your response rates . . . every time.
Data Acquisition: If you don't have all the data you need, we'll find it for you. This could involve the purchase of publically available data (sometimes assisted by profiling) or developing a strategy to "grow" data that becomes client-proprietary.
If you ever lived in an apartment or condo, you probably received offers for services that were completely useless to you: lawn care, roofing, etc. If so, you have witnessed data acquisition gone wrong. Bassette can "filter in" or "filter out" for various attributes. Better targeting in list acquisition will increase your response rates . . . every time.