Is your mail on autopilot?
If so, you're paying too much in postage and getting too little response.
Here is a quick auto-pilot test: Has your current mail provider ever asked you:
- "What would you like done with your CASS™† failures?" Almost every mailing has CASS failures.
- "What would you like done with NCOALink®‡ changes?" Again, almost every mailing will have NCOA changes. This is a critical issue in reaching your marketing objectives (and in maintaining the health of your database).
If you have not been asked these and other questions, your mail is on auto-pilot and you will have poor results.
Bassette Company's unique MailMaxSM process delivers increased response rates and lower postage costs. The U.S. Postal Service has established three presort postage rate categories. Your print design determines your rate category. Our Mail Max Design AuditSM evaluates every mailing we print before it hits the pressroom. We make sure your design qualifies for the best rates. Often, this requires only slight tweaks in design. Each year, this process collectively saves our clients hundreds of thousands of dollars in postage.
If your current mail provider doesn't discuss design changes to save you money, you are probably paying too much.
†CASS is a trademark owned by the United States Postal Service® (USPS®), and stands for Coding Accuracy Support System. It is a process required for pre-sort rates. The CASS process validates that all the address information is correct for a given physical address.
‡NCOALink is a registered trademark owned by the United States Postal Service® (USPS®), and stands for the National Change of Address database. This is one of several ways that mailers meet the Post Office’s "Move Update" requirement. This process changes addresses in a database (to redirect mail to a recipient’s new address) prior to the mail being addressed.